Welcome to Beftor :)


We are focused on being the best in the game for our niche audience, as opposed to being a one-size-fits-all retail site.

Who we are?

We are a dedicated team based in New York, focused on creating an exceptional shopping experience for our niche audience.


From our product researchers to our customer service representatives, everyone at Beftor is committed to delivering the best possible experience.

» About us

Did you know?

So,

Why shop at Beftor?

Aren’t there lots of other good shopping sites?

Yep, we did not invent online commerce.

You can shop on amazon and find the biggest ads selection product selection, shop at Walmart and find the cheapest items, or shop on eBay and bid on millions of items.


To be honest, they all do a decent job for a lot of people!

What’s the issue then?

People are getting fed up with the product bloat, endless fake reviews, the uncertainty and the hassle involved in shopping on traditional sites.

Not to mention the customer support quality (or the lack of it).


The big-name brands aren’t at fault, it is impossible to have a good one-size-fits-all solution.

Fun fact…

The concept of e-commerce was first theorized in the 1960s, long before the internet became a household staple. Source

What happened to product reviews?

Product reviews were once a cornerstone of our purchasing decisions, offering reliable insights and firsthand experiences. However, this trend has seen a troubling shift.


Read more about our approach to product reviews below.

Fun fact…

The concept of e-commerce was first theorized in the 1960s, long before the internet became a household staple.

How are we different?

We do a great job for our niche of customers.

At Beftor, we are catering to those who simply want the best.

One of the main ways we are doing it, is by only carrying the top 5 products of each category.

» About us

How do you benefit from this?

Having less SKU’s in our catalog allows us to put more personalization into each product page and to offer more expertise help about it.

You’ll be able to shop more confidently, knowing that any product you see on Beftor.com is the best you can get.


Using this system also enables us to provide you with the added benefits of free shipping and free returns on all products. Along with dedicated customer support that always goes the extra mile to make sure you are satisfied.

Main benefits in short:

  • No product bloat.
  • Eliminating the need for reviews – no false positives.
  • Free shipping.
  • Free returns.
  • Customer support that actually cares.

Get Familiar with us!

Meet bTalk.

Your personal shopping assistant!

Need a hand exploring our high-end selections? bTalk, our intelligent chatbot, is here to help.

Whether it’s finding products, diving into details, or answering your Beftor-related questions, bTalk makes it all a breeze. And if you’re looking for a human touch, you always have an option to switch to live chat.


Ready to try? Chat with bTalk now and see how it enhances your Beftor experience.

» About us

How do we curate items?

We do the sifting so that you don’t have to.

Our team at Beftor takes the hassle out of shopping by meticulously curating the top 5 items in each category.
We conduct extensive market research, sifting through numerous products to find those that truly stand out in terms of quality, functionality, and customer satisfaction.


This way, you can shop confidently without the need to wade through endless options.

» About us

Why typical review systems don’t work?

Navigating through product reviews in the modern market often leads to more confusion than clarity. Many are fake or manipulated, making them unreliable, and companies frequently employ tactics to inflate their product ratings, making it hard to know what’s genuine.

Plus, reviews are often based on personal likes and dislikes, which doesn’t give a fair idea of the product.


At Beftor, we recognize these issues and have chosen to omit conventional reviews. Our focus is on selecting only premium products, ensuring our customers receive the best.


For products that generate debate or have divisive opinions, we introduce a unique review segment on their pages. This segment compiles the pros and cons from various online sources, offering you a comprehensive view.

» About us
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